Entering the “Wellness Juice” Segment

As the beverage market continues to evolve, consumer preferences are increasingly shifting from taste-driven choices to products that emphasize health benefits and functional value. More consumers are paying close attention to nutritional indicators, ingredient composition, and whether beverages deliver tangible health benefits as part of their daily routines. In response to this growing demand, Jelley Brown has introduced these new composite fruit and vegetable juice beverages, combining natural ingredients with carefully designed formulations to support modern wellness lifestyles.

The Sea Buckthorn, Turmeric, Carrot & Orange Juice contains no less than 92% total original fruit and vegetable juice content. It incorporates a probiotic-fermented sea buckthorn base, made from sea buckthorn and Lactiplantibacillus plantarum, delivering a balanced combination of fruit and vegetable nutrients with enhanced depth of flavor and functionality.

By integrating fruit and vegetable ingredients with probiotic fermentation processes, Jelley Brown aims to offer consumers beverage options that align with contemporary health and wellness expectations. These new products reflect the brand’s ongoing commitment to ingredient transparency, formulation innovation, and functional beverage development.

Mr. Wu, Chairman of Jelley Brown, commented:

“The launch of these new products represents an important step in our continued exploration of the health and functional beverage category. Through more scientific formulations and clearer functional positioning, we aim to provide consumers with fruit and vegetable beverages that deliver real value.”

The new products are primarily targeted at the Chinese beverage market and are now available through the Jelley Brown online store and official website, with additional support for offline retail and distribution channels.